ART AS AN INVESTMENT:
Art as an Investment has successfully proven itself by giving stellar returns and performing better than most other asset classes post the global crisis. The case for tangible assets is now even clearer as we are faced with hyper-inflationary scenarios globally. Alternative Investments are becoming more popular than ever with investors worldwide and Fine Art is the favored choice amongst Passion Investments. Economic prosperity has created many more Art Collectors in India and the region and surplus disposable and investible income is already getting funneled into Art by investors who have the knowledge. Investors are increasingly turning to alternative investments to avoid wealth erosion and beat inflation in view of the easy money policy adopted by so many developed nations. This money is increasingly flowing into the art markets. Almost all the works of art held by collectors and investors in this market are unleveraged hence the chance of valuations crashing due to a liquidity crunch is unlikely. The economic growth will continue to be a key driver resulting in higher valuations of ‘Investment Grade Art’.
INVESTMENT GRADE ART:
The key fact to understand, is that all art created by a known artist is not ‘Investment Grade’. For the work of art to qualify as ‘Investment Grade’ it has to meet certain criteria, which are taken into account before acquiring or recommending any art work to our clients. Divine Art is closely associated with tastemakers, critics, dealers and curators in the relevant art markets thus giving it an edge along-with the art historical expertise to identify masterpieces. Acquisitions are made based on the specific objectives of each client, such as building an art portfolio for maximum returns or creating an aesthetically appealing collection of rare masterpieces that will result in long-term wealth creation. Current market trends and an artist’s future prospects are always kept in mind while advising our clients as the art works recommended have to be rare, appealing and in demand. STRATEGY: Divine Art’ focus is to acquire art works of established artists and the ‘Provenance’ of the artworks acquired can be traced and certified by the respective artists and a ‘Certificate of Authenticity’ can be obtained for all artworks. The collection is diversified amongst vetted artists meeting the above criteria combined with client’s preferences. Acquisitions are done through various transparent channels such as auction houses or from private collections to which we have exclusive access.