Did you know that art has a lot more scientifically-proven benefits for your health? In fact, there is a deeper reason why artworks are displayed and hanged in almost every place integral to your life—your homes, your workplace, vacation spots, and hospitals. More than making you feel happy, relaxed, thinking, or calm, differently themed artworks can do wonders for your mental health and overall disposition and well-being. If you think art is used in spaces as just fillers and decorations, you might be surprised that it’s a lot more than that. In fact, many studies have proven the correlation between the impacts of artworks and their effects on productivity, relaxation, de-stressing, and even healing from health issues. Today, hotels are more than just buildings with rooms and beds; it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become fundamental, rather than ornamental, element of hotel design. Art becomes part of the package and experience a hotel offers, and to be fair, it does make sense. Since staying in a hotel may start to feel like spending the night in an art museum, travelers with a tight schedule who can’t squeeze in a day to visit local art galleries can witness the art local to that specific hotel. At the same time, guests love it when makes them think and ponder. In some reports, many guests have admitted that they enjoy art displayed in their hotel when it seems to talk to them and tell them a story. In fact, numerous studies have proven the positive effects of art—looking at it and even making it, to our brain and overall mental health.
Hotel Makeover: How can Art Improve your Hotel Business
The hospitality industry is extremely competitive, especially to this day and age when hotels use various strategies to boost up their revenue and client retention. One of the biggest trends in this sector is incorporating and using art to draw guests’ attention from any point of the globe.
Hospitality art has been one of the biggest trends in the hotel market today. Most big time and luxury hotels compete in acquiring the most popular and sought-after art pieces made by art geniuses and masters. Some can even be mistaken for a gallery due to the massive number of art pieces included in their in-house art collection.
Budget hotels do it too. Many have been collaborating with local artists for them to produce art which showcases their location’s history depicted by paintings, sculptures, wall murals, and other formats, which successfully intrigue guests, as well as share them their history and brand identity.
But, according to experts, hoteliers should not stop in investing and acquiring these art pieces for marketing purposes, they must learn to update their hotel’s art as well. Today, as more and more hotels and hospitality and tourism-related businesses have been investing in art as a marketing strategy, how can hotels know how to properly showcase these artworks properly, accentuating their beauty and enhancing their effects to its viewers? How can they do it? Here are some tips: